WORK:
DESIGN, MARKETING, PHOTOGRAPHY
Columbus Criterium Series
about.
The Columbus Criterium Series is a long-standing event that I organize in the Columbus area, growing from what began as a simple practice into a full-fledged race series. Over the years, it has developed into a cornerstone of the local cycling community, complete with dedicated marketing, branding, and outreach efforts that highlight the excitement of racing while inviting new riders and spectators to get involved. What started as a way to train has evolved into a vibrant series that not only showcases competition but also strengthens connections within the community, bringing people together around the shared passion for cycling.
engagement.
The Columbus Criterium Series used a combination of social media and email marketing to increase awareness and encourage more cyclists to participate throughout the series. Social media provided an engaging way to promote upcoming races, share event updates, highlight participants, and build excitement within the local cycling community. Email marketing complemented these efforts by delivering timely information directly to cyclists, including registration details, race schedules, reminders, and event highlights. Together, these channels created consistent communication around the series, helped strengthen its community presence, and encouraged both returning and new riders to get involved.
result.
The Columbus Criterium Series has steadily grown in size and impact over the years, becoming a true gathering place for the cycling community. What makes the series special is its inclusivity—welcoming juniors who are just discovering the sport, women who are helping shape its future, and seasoned veterans who bring experience and mentorship to every race. Beyond competition, the series is dedicated to fostering growth and connection, creating opportunities for riders of all levels to challenge themselves while celebrating the shared spirit of cycling. At its core, the Columbus Criterium Series is about building and strengthening the community, ensuring the sport continues to thrive for years to come.
