WORK:
DESIGN
Smanie Saddles and Bartape
about.
Smanie recognized the need to refresh their product presentation and elevate their overall look, starting with a new saddle design and updated bar tape box branding. The saddle redesign was essential to meet the demands of a large market bike, ensuring performance, comfort, and style aligned with the expectations of a broad range of riders. At the same time, the new bar tape packaging introduced a clever feature that allowed customers to touch and test the actual tape before purchase, adding both functionality and appeal. Together, these updates modernized Smanie’s brand presence and positioned their products to stand out in a competitive cycling market.
results.
The redesign of the Smanie bar tape box and logo creates a cleaner, more impactful product presentation. By simplifying the logo and refining the packaging design, the product title is now easier to read and understand at a glance, helping customers quickly identify the product and its purpose. The updated visual hierarchy, typography, and overall layout also give the packaging a stronger presence, allowing it to stand out more effectively on the shelf and create a more modern, professional impression of the Smanie brand.
